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ILM Level 4

Manage Marketing Activities (413)


Description
COURSE OVERVIEW
As a business owner, or manager of a commercial enterprise, you will need to know how to get and maintain the flow of customers and sale revenues into the business. Marketing promotional activities are critical to the growth, and indeed the survival of your business, and the more you know about the best options to choose, the more likely you are to meet your sales targets. This practical course will give you the knowledge with which to assess the best marketing and promotional options for your business, plan for and buy in the services which will bring your business to the attention of your target markets, and build your corporate brand and image.

In addition, the course contains many vital tools to help you plan for and develop your promotional activities.

COURSE DETAILS
- Suitable For: Business Owners and Marketing Staff
- 413 Managing Marketing Activities (3 credits)
- Course Duration: 20 Hours
- Certification: Download your Certificate on completion
- Additional Resources: Download Learners manual, additional articles and worksheets
Content
  • Managing Marketing Activities 1 - Getting Started
  • Video - The Role of Marketing is changing
  • Managing Marketing Activities 2 - Understanding Marketing
  • Video - Marketing versus Sales
  • Managing Marketing Activities 3 - Knowing your Customers
  • Managing Marketing Activities 4 - Customer Segmentation
  • Video - Market Segmentation
  • Managing Marketing Activities - Quiz 1
  • Managing Marketing Activities 5 - Marketing Consumer Goods
  • Managing Marketing Activities 6 - Marketing Industrial Goods
  • Managing Marketing Activities 7 - Marketing Services
  • Managing Marketing Activities - Quiz 2
  • Managing Marketing Activities 8 - The Marketing Mix
  • Video - The 4P's - A Worked Example
  • Managing Marketing Activities 9 - Product Positioning
  • Managing Marketing Activities 10 - Pricing Strategy
  • Managing Marketing Activities - Quiz 3
  • Managing Marketing Activities 11 - Promotions and Advertising
  • Managing Marketing Activities 12 - Place Strategy
  • Managing Marketing Activities 13 - Evaluating the Effectiveness of Marketing
  • Managing Marketing Activities 14 - Wrapping-up
  • Managing Marketing Activities - Course Evaluation
  • Managing Marketing Activities - Quiz 4
  • Managing Marketing Activities - Course Evaluation
Completion rules
  • You must complete 90.00% of the content
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