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ILM Level 4

Marketing Management (422)


Description
COURSE OVERVIEW
This course is designed to assist non-marketing managers and business leaders to advise and help direct the marketing team in the development of marketing strategy and plans. The content of the course is comprehensive, and provides an overview of the core concepts required to develop and coordinate the marketing strategy of all types of businesses, and not for profit organizations, seeking to enhance their market focus.

On completion of this course, you will be better able to:

- Analyze and Interpret sales and marketing activity data to make informed planning decisions
- Evaluate your competition, and position your business to exploit opportunities in the marketplace;
- Identify marketing goals for your business, and apply marketing tactics to achieve these goals;
- Understand how to price, position and promote products to achieve commercial success for the business;
- Evaluate the effectiveness of the organization's marketing program.

COURSE DETAILS
- Suitable For: Middle and Senior Managers and Marketing Professionals
- 422 Understanding the Importance of Marketing for an Organisation (4 credits)
- Course Duration: 20 Hours
- Certification: Download your Certificate on completion
- Additional Resources: Download your Learners manual, additional articles and worksheets
Content
  • Marketing Management 1 - Getting Started
  • Video - The Role of Marketing is changing
  • Marketing Management 2 - Understanding Marketing
  • Video - Marketing versus Sales
  • Marketing Management 3 - Knowing your Products and Services
  • Marketing Management 4 - Defining your USP
  • Marketing Management - Quiz 1
  • Marketing Management 5 - Knowing your Customers
  • Marketing Management 6 - Customer Profitability Analysis
  • Marketing Management 7 - Customer Segmentation
  • Marketing Management 8 - Competitor Analysis
  • Marketing Management 9 - Knowing your Market Share
  • Marketing Management - Quiz 2
  • Marketing Management 10 - The Marketing Mix
  • Video - The 4P's - A Worked Example
  • Marketing Management 11 - Product Positioning
  • Marketing Management 12 - Pricing Strategy
  • Marketing Management 13 - Place Strategy
  • Marketing Management 14 - Promotions and Advertising
  • Marketing Management - Quiz 3
  • Marketing Management 15 - Evaluating the Effectiveness of Marketing
  • Marketing Management 16 - Wrapping-up
  • Marketing Management - Quiz 4
  • Marketing Management - Course Evaluation
Completion rules
  • You must complete 90.00% of the content
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